InstantPage VS Wix: Which is Better for Your Business

InstantPage and Wix are two of the most powerful website builders.
Both of these tools offer a lot of exciting features to design a
great-looking website with impressive functionality. But you need to
choose one. So which one is better for you - InstantPage Vs. Wix?

Read this post to find the answer to your question. Here, we'll compare InstantPage and Wix for their features.

Let’s get started:

You can start your professional web project using InstantPage or Wix with
little to no expertise. But their functionality is a little bit
different from each other.

Although you can use it for building
websites also, InstantPage is a specialized tool for making funnels and
landing pages. As a result, it's very popular among small businesses,
startups, and alike.

On the other hand, Wix is a SaaS website
building that is mainly popular among big entrepreneurs who need complex
 functionality. However, small businesses and startups can find it a bit
 confusing because of lots of features.

InstantPage claims to be the easiest to use website and funnel builder. It’s a beginner-friendly tool with modern templates and high customizability. Wix is also modern is not as easy as InstantPage is.

While both platforms offer a drag and drop approach, InstantPage seems more beginner-friendly. Simply click any desired element, and you’re done.

The drag and drop editor of InstantPage works great. It's highly intuitive that even a newbie can use it with little to no training. Though Wix is also technically fine, it generally needs more time to achieve the same results as with InstantPage.

Clearly, Wix’s templates collection is much wider than InstantPage. But this huge collection can be overwhelming for many users. Also, it’s a combination of both old and modern templates.

On the other hand, InstantPage has a comparatively smaller collection of templates.

Its collection is organized into four categories: website, online store, landing page, and funnels. Most of the templates in this collection are modern, which narrows down your choices.

In the InstantPage templates collection, you will find the best suitable theme for your needs, whether it’s a fashion retailer or a photography business.

Despite diverse features, InstantPage is the winner of this round because it has an
easier user interface as compared to Squarespace. Also, beginners may
find it complicated to understand all the Squarespace features at once.
So, yes, InstantPage is surely the convenient one here.

When it comes to third-party integration, both InstantPage and Wix stand equally. Both have a huge library of native integrations they support.

For example, Wix allows synchronization with eDesk, Minta, Trustpilot Reviews, Growth Suite, etc. Instantpage’s library is equally big. It supports integration with all day-to-day and other apps like Zapier, LeadsBridge, Pabbly, Slack, and many more.

InstantPage has four categories in this context, including Zapier & Webhook integration, ActiveCampaign Integration, WhatsApp Business, and Backlink Monitoring. Also, the integration process is fairly simple and straightforward.

All in all, InstantPage and Wix cover the needs of businesses of all sizes when it comes to third-party integration. By leveraging this feature, you can enhance the overall performance of your website, funnels, or landing pages.

Always stay on the top of your leads and manage all your contacts with InstantPage’s free CRM. It offers a lot of useful features, including:

Segmentation with various different filters

Tag your contacts for later contacting

Create custom fields or properties for customers

Create detailed profiles for every contact on your list

Monitor all your leads from forms in one place

Create groups of members and monitor your funnels or website from one place

You can easily capture and convert leads into valuable customers using Wix CRM. You can also streamline your workflow with this solution.

Wix’s CRM is termed Ascend, which is also designed to manage and nurture your customer relationships. Like InstantPage, Wix has options like live chat, online forms, workflow management, payment collection, and more.

But, when we compared Wix and InstantPage for CRM, InstantPage stands out for small businesses. It's less confusing and straightforward yet feature-rich for startups and small businesses. They can use it in a hassle-free manner for its streamlined approach.

InstantPage offers a large number of marketing analysis tools using which you can increase your ROI (return on investment) rate. These tools help boost your conversation rates and overall business profit.

Similarly, Wix is also packed with integrated tools for marketing and advertising purposes. Using these tools can help promote your website and grow traffic to your business.

InstantPage offers fair pricing with essential, standard, and business packages.
While the cost is variable, their basic or starter package starts from
$19.99/month. Start free trials without credit card.

Wix comes with simple plans viz, light, core, business, business elite, and
enterprise. Their light plans start at $10 per month.

Although Wix offers lesser costs for light packages,
InstantPage offers more features in their starter packages. So, it's
your call, which one would you prefer more. Cost or features!

Instantpage offers excellent customer support through a live chat feature conveniently located on the home screen. You have the option to initiate a conversation with a representative immediately or easily search keywords related to your query using the search bar. The latter choice is particularly beneficial for obtaining quick answers. Moreover, the live chat functionality includes a system status checking feature to address any software issues.

Wix provides a competent customer support team to assist you. You can visit their contact page to access the help center, and there is also a chatbot available in the bottom-right corner of the page. If the chatbot does not meet your expectations, you can always switch to in-person assistance.

We think InstantPage is more diverse with its customer support options. Although, both are equally quick in giving responses.

InstantPage prioritizes the safety of customer data by implementing various security measures. They diligently take necessary steps to safeguard the website from potential security threats. The dedicated security team of InstantPage works tirelessly to address any concerns customers may have regarding the vulnerability of their websites.

Similarly, Wix utilizes security measures to uphold the necessary levels of confidentiality, integrity, and availability of data and assets. They continuously enhance their security protocols to counter potential risks, and employ SSL encryption to establish a secure connection from end-users to customer domains.

Both are safe, draw this round.

If you are a small business, then we will recommend using InstantPage. This tool is simpler and easier to use for beginners when compared to Wix. Being a beginner, you may find Wix overwhelming because of its large number of features.

So, when it comes to choosing between InstantPage vs. Wix, you need to consider your business first. Then, based on that, choose the right tool that best fits your needs.