INSTANTPAGE ·
Landing page or company website: which one you need before advert?
Company website help people understand your whole business. Landing page guide one kind of visitor towards one action. You fit use both together. Choose based on wetin visitor already know and wetin you want make dem do next.
1. Company website for full picture
Services, team, projects and articles help visitor understand the business. Link related pages so people fit find answers without going back to homepage every time.
2. Landing page for one campaign
Focus on one audience, one offer and one main action. Keep important trust and privacy information. The page fit stay inside your existing site; new domain no be compulsory.
3. Choose based on your situation
For an example course launch, focus on course content, who e suit and enquiry step. Consultant with many services fit combine company site and campaign pages. These na planning examples, no be customer results.
4. Plan before buying traffic
Arrange promise, benefits, details, proof, questions and chat invitation. Make headline match advert and test am for phone. Link each language advert to the matching language page.
5. Define success and follow-up
Count conversations, contact details and suitable enquiries separately. Test live links and follow-up before launch. Compare similar audiences and offers; landing page no always win. Tell us your campaign goal for chat.